Lifestyle Brand Marketing Consultancy

Marketing
as a
Science.

Strategy built on data. Executed with craft. Delivered by a partner who's in it with you — not for you.

Book a Strategy Call
20+
Years Experience
Full
Funnel Coverage
1:1
Direct Partnership
SMB
Specialist Focus
02 · The Method

THE NORTH
CRAFT WAY

Marketing isn't guesswork. It's a system — built on hypotheses, tested against data, and refined until it performs. Every engagement starts with understanding, not assumptions.

01
Diagnose Before Prescribing
Every brand engagement begins with a rigorous audit — channels, messaging, attribution, competitive positioning. We don't write a single line of copy or launch a single campaign until we understand exactly what's working, what isn't, and why.
02
Strategy Before Tactics
Tactics without strategy are just noise. North Craft builds the strategic framework first — target audience, positioning, channel mix, funnel architecture — so every execution has a clear reason to exist and a measurable outcome to hit.
03
Test, Measure, Iterate
Marketing is a science. We form hypotheses, run controlled experiments, track results with precision, and iterate based on evidence — not instinct. The best campaigns aren't created; they're discovered through disciplined testing.
04
Full-Funnel Thinking
Siloed marketing creates siloed results. North Craft manages brand, acquisition, conversion, and retention as a single interconnected system — so every touchpoint compounds, and growth isn't dependent on any single channel or campaign.
05
Radical Transparency
You'll always know exactly what's being done, why it's being done, and what the numbers say. No vanity metrics, no buried results, no agency fog. Clear reporting, honest assessments, and direct conversations about what's working and what needs to change.
06
Built to Transfer
The goal isn't dependency — it's capability. Every strategy, system, and framework North Craft builds is documented, teachable, and yours. When you're ready to build an in-house team, you'll have the playbook to do it right.
The Belief
"The best marketing feels like intuition. But it's built on rigorous science — tested hypotheses, clean data, and a strategy that connects every action to a business outcome."
Founder · North Craft
03 · About
Michael Hinkle
Founder, North Craft

North Craft exists because the best brands are built by people moving too fast to slow down. They run ads when revenue dips, post on social when they remember, and keep pushing forward — because that's what innovators do. North Craft is the partner that takes a breath for you, building the strategy and structure that turns momentum into long-term growth.

After over two decades working across brand strategy, paid media, content, and retention marketing, I built North Craft to offer something different — a single, senior-level partner who treats your marketing like the science it is.

You won't talk to an account manager. You won't get a templated strategy deck. You'll get direct access to someone who's deeply invested in your growth — because your results are North Craft's reputation.

20+ years across brand, paid media, social, and retention marketing
Specialist in lifestyle brands at the SMB growth stage
Full-funnel perspective — strategy through execution
Solo consultancy — you always work directly with me
04 · Services

WHAT WE
BUILD TOGETHER

Four disciplines. One integrated strategy. Every service is designed to connect to the others — because isolated marketing rarely compounds.

01 ·
Brand Strategy
& Positioning
Before you can grow, you need to know exactly who you are, who you're for, and what makes you worth choosing. North Craft builds the strategic foundation — competitive positioning, brand voice, audience architecture, and messaging frameworks that give every other channel something real to say.
Competitive AnalysisBrand VoiceMessagingAudience Definition
02 ·
Social Media
& Content
Content without strategy is just noise. North Craft builds content systems — not content calendars. We define what to say, where to say it, and how to measure whether it's working. The result is a social presence that builds brand equity and drives real business outcomes.
Content StrategyPlatform ManagementCreative BriefsAnalytics
03 ·
Paid Advertising
Paid media is the most measurable channel in your stack — which means there's no hiding from the numbers. North Craft manages Meta and Google campaigns with a performance-first mindset: rigorous testing, clean attribution, honest reporting, and a relentless focus on CAC and ROAS.
Meta AdsGoogle AdsAttributionCreative Testing
04 ·
Email & Retention
Marketing
Acquisition gets the customer. Retention builds the business. North Craft designs the full lifecycle email system — welcome flows, post-purchase sequences, win-back campaigns, and segmented newsletters — to maximise LTV and turn one-time buyers into brand advocates.
KlaviyoLifecycle FlowsSegmentationLTV Strategy
Retainers, not projects. Partners, not vendors.
North Craft works on monthly retainers — because real marketing results take time, consistency, and a partner who's fully invested. Engagements start with a strategy sprint so you know exactly what you're getting before committing.
05 · Contact
Let's find out if we're the right fit.

North Craft doesn't take every client — only the ones where there's a genuine opportunity to make an impact. The first call is a conversation, not a pitch. We'll talk about your brand, your goals, and whether this is the right partnership.

Email
[email protected]
Web
withnorthcraft.com
Response
Within 48 hours
No commitment. No pitch deck. Just a conversation.